Snack bars experiencing double-digit growth opportunities

Feb. 12, 2014

Convenient, portable and often better-for-you, snack bars' appeal as a snack or meal replacement has made this a double-digit growth category across foodservice channels, reports The NPD Group.

According to a news release, the dollar volume of snack bars shipped through broadline foodservice distributors to total foodservice outlets grew 15 percent and units shipped by 13 percent in the year ending November 2013 compared to same period year ago, according to NPD's SupplyTrack.

Snack bar dollar volume sales grew the most at lodging establishments, which represent the largest share of the category's dollar sales, with a 28-percent increase. In addition to lodging, total dollars of snack bars shipped to eating and drinking establishments, non-commercial channels, and retail foodservice also increased by double-digits in the report year.

Cereal bars, which represent the largest dollar volume share of snack bar types, realized a double-digit gain in dollar sales and units shipped from broadline distributors to foodservice outlets. Granola and diet/health snack bars also saw a double-digit increase in dollars and units shipped over a year ago.

"Snack bars meet the needs of today's on-the-go consumer who is looking for a convenient, nutritious snack or meal replacement," said Annie Roberts, vice president, NPD SupplyTrack. "Having an accurate picture of how snack bars are performing in the foodservice marketplace enables distributors, manufacturers, and operators to make better business decisions and best meet their consumer's needs."

Read more about foodservice trends.

Topics: Trends / Statistics

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