Feb. 9, 2011
Social Network Appreciation Platform (SNAP) has launched a Web-based platform that integrates traditional in-store loyalty programs with popular social media sites, including Facebook and foursquare.
SNAP's new offering allows consumers to earn loyalty rewards both in-store and online through automated social posts and check-ins, which expands brands through digital word of mouth.
In addition to check-ins, SNAP also allows businesses to expand upon their current in-store loyalty programs by rewarding customers for their automatically "pushed out" digital word-of-mouth endorsements through Facebook and Twitter.
"There's no doubt that word of mouth has found a new medium," said David Gosman, CEO, SNAP. "There are a lot of businesses out there enjoying great success with in-store loyalty programs, but they're a little lost when it comes to engaging customers on the Web and social networks. SNAP allows businesses to create a presence via digital word of mouth from their most loyal customers, while reaching an entire world of new potential customers."
Tasti D-Lite takes SNAP for a test drive
The SNAP model was initially tested and deployed in January 2010 throughout more than 30 Tasti D-Lite U.S. locations. Tasti D-Lite is a Franklin, Tenn.-based company best known for its frozen desserts. Since its initial rollout, the concept has won multiple industry awards, including The Retail Solutions Providers Association (RSPA) Innovative Solutions Award as well as the Quick Service Restaurant's Applied Technology Award.
The SNAP partnership allows Tasti customers enrolled in the TastiRewards loyalty programs to upgrade their experience and earn more benefits and interaction opportunities with the brand.
"This allows us to acknowledge and reward our customers for their brand loyalty and for spreading the word about Tasti D-Lite with their friends and followers within the most popular social networking communities," said BJ Emerson, vice president of technology for Tasti D-Lite. "The SNAP platform now offers us greater flexibility and functionality where the potential for our success is limited only by our ability to creatively engage our customers and execute effective loyalty campaigns for our franchise network."
Features and functionality
With SNAP, customers enable messages through a store-branded portal, which automatically sends creative, customized branded messages when transactions are complete. Brands control their own campaigns, allowing businesses the flexibility to change up marketing incentives easily and often. Separate portals allow customers and brands to manage account options, enable features and view reports. Other features include:
- Check-ins: SNAP automatically and passively checks customers in and pushes creative, customized messages out to customer social networks when transactions occur. Customers do not have to manually check-in through a mobile device.
- Awards: Businesses reward their most loyal customers with customized awards, such as badges, trophies, stamps and kudos, which they can unlock at certain point levels or after a designated activity or behavior (for example, if a customer purchases in different states he/she can receive a traveler badge).
- Leaderboards: Leaderboards allow customers to compete for points. Brands can access Leaderboard stats, which display point rankings by location.
- Reports: The corporate portal interface contains comprehensive reports that measure loyalty campaigns, monitor social statistics and track user activity by location.
Integration and pricing
A variety of POS systems, loyalty and payment processors can be easily configured to work with SNAP. Existing loyalty programs can connect to SNAP's application programming interface (API) to get started. Pricing options vary, depending on the level of integration, type of business and number of locations.