Social media campaign inspires return of Jack in the Box menu item

 
Jan. 3, 2013

Bacon Cheddar Potato Wedges are back on the menu at Jack in the Box after fans created an online campaign through the brand's social media channels calling for the their return.

"Each of our products has a loyal following, but we'll occasionally remove something to make room for a new item," said Peter Tremblay, division vice president of Menu for Jack in the Box. "We usually hear from a few disappointed guests, but we have never heard from so many people after a product deletion. Jack's Facebook fans posted hundreds of comments and started an online petition. We've already shared the good news with our online fans. We're thrilled to know that so many people crave our Bacon Cheddar Potato Wedges and are excited to announce that they're back on the menu."

Bacon Cheddar Potato Wedges, which are topped with melted cheddar cheese sauce, shredded cheddar cheese and diced bacon pieces, were first introduced by Jack in the Box in 1995.

Read more about food and beverage launches.


Topics: Food & Beverage , Online / Mobile / Social


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