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Consumers want to be more informed of the food they are eating and the way in which an operator or supplier is growing or preparing their food, according to new research from Technomic. Suppliers, therefore, have an opportunity to provide fresh/natural foods and help operators tell the story.
According to a news release, more than half of consumers (59 percent) rated "socially responsible" as an important factor when deciding what restaurant they will visit, followed by restaurants that serve meat and poultry raised without hormones or steroids (58 percent), those that feature free-range poultry and/or grass-fed beef (45 percent) and those that serve natural and organic menu items (41 percent).
"Operators have a tremendous opportunity to gain share of stomach by taking credit for the socially responsible food they menu," Darren Tristano, Technomic EVP, said in the release. "Although many brands are socially responsible, they're not communicating where these products are used or how they're sourced. Providing more information on where food was grown can help create the sense of healthy and sustainable."
The latest data from Technomic's MenuMonitor showcases where opportunities exist:
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