Sonic expands premium chicken lineup

 
Feb. 18, 2014

Sonic Drive-In has introduced a new Honey Mustard & Swiss Chicken Sandwich and has also announced the return of the Asiago Caesar Chicken Club Sandwich to its premium chicken lineup.

Additionally, Sweet Potato Tots are also back on the menu.

"Sonic customers enjoy our premium chicken sandwiches, but sometimes they crave different flavors, like the new Honey Mustard & Swiss Chicken Sandwich," CMO James O'Reilly said in a news release. "They enjoy trying unique flavor pairings, and we will continue to build on our diverse menu while offering the quality you might associate with a sit down restaurant in a quick-service format."

Starting today, the Honey Mustard & Swiss Chicken Sandwiches are available with 100-percent all-white meat grilled or crispy chicken breast on a whole grain ciabatta bun with lettuce, tomato, Sonic's tangy honey mustard sauce and mild Swiss cheese.

The Asiago Caesar Chicken Club Sandwich is also available grilled or crispy on a whole grain ciabatta bun and features Asiago cheese, bacon and Sonic's signature Caesar dressing.

"We worked with many different ingredients to develop a lineup of premium chicken sandwiches that appeal to the varying tastes of our customers," said Chef Claes Petersson, vice president of product innovation at Sonic.

Read more about menu introductions.


Topics: Food & Beverage , Marketing / Branding / Promotion


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