Sonic ready to launch 25 shake flavors for summer

April 2, 2014

Sonic's Kale Cream Pie Shake announcement Tuesday was an April Fool's Day joke. But the brand is ready to rollout 25 other, "real" flavors for its second Summer of Shakes promotion.

They will be available for half price after 8 p.m. all summer long, starting April 28, according to a news release. Three new flavors made the lineup this year, including the Oreo Peanut Butter Shake, Salted Caramel and Chocolate Covered Jalapeño.

"Despite the April Fools' play on a kale shake, Sonic is serious about delivering innovative frozen desserts to guests at a level of quality not usually seen at fast-food restaurants," Chef Claes Petersson, vice president of product innovation, said in the release. "After months of testing interesting but still delicious flavor combinations, we've created some seriously enticing shake flavors."

He adds that Salted Caramel is on trend and Chocolate Covered Jalapeño is a bold twist on chocolate dipped fruit flavors.

Topics: Food & Beverage , Marketing / Branding / Promotion

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