Sonic rolls out bigger, better Footlong Quarter Pound Coney

June 27, 2010

Sonic is starting the celebration of National Hot Dog Month early with the introduction of its new and improved Footlong Quarter Pound Coney.

The new and improved Footlong Quarter Pound Coney is a blend of beef and pork and boasts a bigger size than ever before, weighing in at a quarter pound, while still featuring the classic coney toppings of chili and cheese.

"Sonic's Coney has been a customer favorite for years," said Dominic Losacco, vice president of marketing for Sonic in a news release. "As part of Sonic's ongoing initiative to improve the quality of our products, we've made some significant changes to our signature Sonic entree to make it even tastier."

Sonic is focusing on product quality and its carhop service as two points of differentiation as it strives to improve its sagging same-store sales, which were down 6.0 percent for the third quarter ended May 31.

Sonic is promoting the new coney with a special value offer. From June 28 to Aug. 29, the new Footlong Quarter Pound Coney is priced at $2.99

Sonic also has launched a new LTO frozen treat, the new Campfire Blast, featuring real ice cream blended with toasted graham crackers and chocolate covered with marshmallows.

Topics: Burger/Steak/BBQ , Business Strategy and Profitability , Food & Beverage , Marketing / Branding / Promotion

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