Sonic signs 10-unit agreement for LA

 
Jan. 7, 2014

Sonic Drive-In has signed a franchise agreement to bring 10 new units to the Los Angeles market within the next seven years. The deal marks the second franchising agreement for California within the past six months, and is part of the company's broader objective to have as many as 300 drive-ins in the state by 2020, according to a news release.

The newest agreement was signed with Coast to Coast Commercial LLC.

The 10 drive-ins will span numerous areas of Los Angeles, with emphasis on Northern Los Angeles County including the Santa Clarita and San Fernando Valleys, along with communities near the 210 Corridor. The first two drive-ins are planned to open August 2015.

"Coast to Coast has been a valuable franchisee in the Southern California market since 2007, and their commitment for new locations in an area with such high consumer demand for our brand is further progress toward our goal of 300 California locations by 2020," said Bob Franke, senior vice president of franchise sales and international development for Sonic.

Coast to Coast Commercial LLC currently owns and operates six other Sonic Drive-Ins in Southern California and is led by CEO Rick Wesselink, a native Southern Californian and residential and commercial real estate developer.

"Every year Sonic steps up its game, from its innovative new products and strong marketing to unparalleled franchisee support and ongoing guidance," Wesselink said. "Beyond that, Sonic is dynamic where other concepts seem outdated, and we are excited for the future development Sonic and Coast to Coast will bring to the Los Angeles area."

In June 2013, Sonic announced a franchise agreement to open 15 new drive-ins in Southern California in the next six years, with five new drive-ins in San Diego County and 10 new drive-ins in the greater West Riverside County area. Today's announcement brings the signed Southern California additions to 25.

Sonic continues to seek multiunit franchise partners in Southern, Central and Northern California.

Read more about franchising and growth.


Topics: Franchising & Growth , Operations Management


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