Sonic's hot dogs now available in pretzel buns

June 26, 2013

The pretzel bread trend continues to accelerate in the QSR space. Sonic announced it will begin serving pretzel dogs — its beef hot dogs served in pretzel buns.

The limited-time offers will be available starting July 1 and will include the cheesy bacon pretzel dog and the original pretzel dog, topped with mustard.

The cheesy bacon pretzel dog is topped with bacon and warm melted cheese sauce, and the original pretzel dog is topped with mustard. Both are available through Aug. 11 at participating Sonic Drive-Ins nationwide.

"When we're working on a new menu item, our team is striving not only for the perfect flavor profile, but for a bite that actually strikes an emotional chord," said Chef Claes Petersson, vice president of product innovation at Sonic Corp. "We think we've nailed it with the pretzel dogs. You pull into the drive-in and take one bite, and it just feels like summer."

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Topics: Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion

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