Oct. 14, 2013
Sparkfly Inc., a point-of-sale mobile offer redemption technology platform, today announced an expanded relationship with NCR Corporation to launch, deliver and track closed loop, in-store mobile promotions. This partnership will enable consumers to redeem mobile promotions in real time at thousands of restaurant locations using the NCR Aloha POS solution.
Currently, the integrated Sparkfly solution is available to NCR Aloha customers across the U.S., with plans to expand the offering globally. According to a news release, through this relationship, restaurants using the NCR Aloha solution will be able to engage with consumers by distributing any form of mobile offer via mobile media destinations, including Facebook, Twitter, Instagram, mobile advertising, in-game rewards, SMS and email.
The objective is to help consumers save money by redeeming the mobile offers, while operators generate foot traffic and sales. With the ability to track every consumer action to the individual item, restaurants can also determine the ROI of digital marketing and advertising.
"NCR is deeply committed to enabling our customers to engage consumers and drive growth through innovative technologies," says Kim Eaton, senior vice president and general manager, NCR Hospitality. "This relationship with Sparkfly can bring value to our customers, as they seek unique and differentiating ways to engage with consumers and measure the results of that engagement activity."
Sparkfly's patented technology enables secure real-time validation and redemption of coupons and offers through integration with in-store POS systems. Sparkfly tracks the entire lifecycle of an item-specific digital promotion from the moment it is distributed, to its redemption through the NCR Aloha POS solution.
"Sparkfly's relationship with NCR will provide NCR Aloha customers with the option to track and measure the entire customer experience from offer distribution to purchase, supplying deep consumer insights and increased sales," said Catherine Tabor, founder and CEO of Sparkfly. "We are excited to be working so closely with NCR whose innovative technology, vision and practice consistently creates value for its customers. We're confident that the integration of Sparkfly's technology with the NCR Aloha POS solution will drive immediate results and consumer intelligence for customers."
In July, Auntie Anne's kicked off a mobile ad campaign pilot using Sparkfly's platform.
Read more about mobile initiatives.