Subway extends business simulation game

Feb. 28, 2013

The Build Your Own Virtual Subway Challenge, a business simulation game that enables players to learn about business and compete globally, has been extended through March 31.

A result of a partnership between the Subway restaurant chain and Young & Successful Media, the Build Your Own Virtual Subway Challenge was created as a way to inspire would-be entrepreneurs from around the world and will provide the top winners with potential job, career and networking opportunities within the chain.

"This important initiative is a great example of how Subway and Young & Successful Media are taking a proactive leadership role in bringing the next generation of entrepreneurs into the world of franchising," said Steve Caldeira , president and CEO of the International Franchise Association, which supports the project.

The challenge coincides with the release of an educational documentary, "Subway Restaurants: How a 17-year-old Built the #1 Restaurant Chain in the World through Franchising" by Young & Successful Media. The story, which started at a backyard picnic in 1965 when Dr. Peter Buck gave 17-year-old Fred DeLuca a check for $1,000 to open a submarine sandwich shop, is being shared with students through 10,000 business and entrepreneurship professors located at colleges and universities in 100 countries as well as through Facebook and Twitter.

Winners of the challenge will be notified from April 15 through April 19.

Read more about online initiatives.

Topics: Franchising & Growth , Marketing / Branding / Promotion , Online / Mobile / Social

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