Subway offers fans a chance to attend NYC fashion show

Jan. 23, 2013

Australian snowboarder Torah Bright and world champion gymnast Nastia Liukin will walk the runway in The Heart Truth Red Dress Collection Fashion Show at New York City's Hammerstein Ballroom on Feb. 6 as part of Subway's partnership with presenting sponsor Diet Coke.

In celebration of the third consecutive year that Subway restaurants will have a "famous fan" walk the runway, the brand launched a national sweepstakes on offering three fans a chance to win an all-expense paid trip for two to New York City and tickets to the show.

Last year, Michael Phelps' mom Debbie Phelps walked the runway with her son in the front row. Two years ago, Laila Ali walked the Red Dress Fashion Show on Subway's behalf.

"We are glad to have Nastia and Torah represent Subway as we support women's heart health," said Tony Pace, global chief marketing officer at Subway Franchise World Headquarters. "They both train hard and eat fresh so I'm sure they will enjoy their moments in the runway spotlight."

The National Heart, Lung, and Blood Institute established The Heart Truth and introduced the Red Dress in 2002 as the national symbol of women and heart disease awareness, and this February marks the 11th year of the campaign.

Read more about branding and promotions.

Topics: Marketing / Branding / Promotion

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