Subway partnership supports celebrity YouTube channel

 
Feb. 11, 2013

Young Hollywood LLC has extended its partnership with Subway Restaurants to create a new weekly video series that airs exclusively on Young Hollywood's YouTube channel (youtube.com/younghollywood).

Young Hollywood's Re:FRESH powered by Subway restaurants features exclusive celebrity content aimed at digitally savvy viewers. The series recaps moments that happen each week in the world of film, TV, fashion, music and sports, featuring highlights of Young Hollywood's exclusive video content. Segments include celebrity sound bites from Young Hollywood interviews, fashion trends, and tidbits from the past week. A new episode airs each Friday for the 12-week run of the series.

The show includes categories such as "Fresh Take," "Fresh Artist," "Fresh Show," or "Fresh Find." The second installment of the Young Hollywood Re:FRESH powered by Subway show included a studio chat with the cast of Glee, a house visit with an NFL Pro Bowl player, an acoustic performance from one of the X Factor finalists and more.

This series comes on the heels of Young Hollywood's one-year anniversary as part of YouTube's Original Channel Initiative. Since launching the Young Hollywood Network, the channel has received an average of 2 million views per week and has been recognized by AdAge as YouTube's No. 1 Celebrity news channel on their Original Channel Tracker.

Read more about marketing, branding and promotions.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS