Subway rewarding guests who visit state parks

 
Aug. 30, 2013

In honor of the Washington State Parks Centennial and National Public Lands Day, the Washington State Parks and Recreation Commission and Subway restaurants have partnered to launch the "No Family Left Inside" campaign.

Running the entire month of September, the program will reward park visitors by honoring their Discover Pass in all 406 Subway restaurants located in 17 counties throughout Western Washington.

Anyone who visits participating Subway restaurants and shows their Discover Pass during September will receive a free 6-inch sandwich with the purchase of a 6-inch sandwich of equal or greater value and a 30-ounce drink.

Subway restaurants also will distribute the Washington State Parks brochure — Adventure Awaits — at all locations throughout the region.

"Encouraging families to lead healthier, active lifestyles is very important to us," said Paul Armour, Subway Advertising Board Chairman. "Getting outside and enjoying the great outdoors together is a great way to do that, and that's why we decided to launch the No Family Left Inside program."

Additionally, Subway will give away $5,000 in cash cards to the first 100 people to visit designated state parks on Sept. 28.

Read more about marketing and promotions.


Topics: Marketing / Branding / Promotion


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