Subway 's Women's Heart Health promo features Michael Phelps' mom

 
Feb. 8, 2012

The Subway restaurant chain has announced that Debbie Phelps, mother of multiple Olympic gold medalist swimmer Michael Phelps, is the newest Subway "Famous Fan."

Her national debut takes place Feb. 8 when she walks the runway at The Heart Truth's Red Dress Collection Fashion Show in New York City's historic Hammerstein Ballroom as part of Subway's partnership with presenting sponsor Diet Coke.

For the second consecutive year, Subway is participating in The Heart Truth's Red Dress Collection Fashion Show.

Last year, expectant mom and Olympic boxer Laila Ali walked the runway on behalf of the Subway brand.

This year, Debbie Phelps takes the spotlight in hopes to raise awareness of the important steps women can take to protect their hearts, including making healthy lifestyle changes.

The Red Dress is the national symbol for women and heart disease awareness. The National Heart, Lung, and Blood Institute established The Heart Truth and introduced the Red Dress in 2002, and this February marks a decade of the campaign's commitment to women's heart health.

"We are happy to support the Red Dress event and cause," said Tony Pace, SVP, global chief marketing officer at Subway Franchisee Advertising Fund. "In addition to Debbie's role as a mother and educator, she has been trained and actively worked in the field of nutrition which is of course essential to heart health. We'll be glad to see her walk the runway in a great, new red dress."

In addition to cheering her son Michael on to a record amount of gold medals in the 2008 Summer Olympics (her two daughters were also Olympic swimmers), Debbie Phelps is also author of A Mother for All Seasons, school principal and philanthropist.

She joins the Subway Famous Fan roster which currently includes her son Michael, Olympians Apolo Ohno and Nastia Liukin, NBA player Blake Griffin and others.

The Subway restaurant chain will support the Red Dress cause in media, online and in-store including a campaign on photo sharing application, Instagram, and Twitter. Together with Diet Coke, Subway will donate $50,000 to the Foundation for the National Institutes of Health, and for every fan who submits a photo using the #SUBWAYHeartTruth hashtag, it will donate an additional $1, up to $50,000.

Read more about marketing and promotions.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Social Responsibility


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