- WHITE PAPERS
Subway's kids' meal promotion now features Disney's "Phineas and Ferb." The new program comes on the heels of its "Wreck-It Ralph" promotion.
According to Variety, the new promotion includes six reusable Fresh Fit for kids bags featuring "Phineas and Ferb" characters. On each bag, a code is available for kids to download an episode, app or song related to the animated series.
The promotion runs through April 14.
"Subway is very happy to be teaming up with Disney on yet another family-friendly program like 'Phineas and Ferb,'" Michelle Cordial, director of marketing development, Subway Franchise Advertising Fund Trust, told Variety. "Our relationship with Disney helps us further expand our reach and bring new fans of all ages into the fold. 'Phineas and Ferb' reminds kids about empowerment while rewarding them with special access to digital content and a fun and functional bag they can reuse."
Read more about marketing and promotions.