Taco Bell adds Mountain Dew-based breakfast drink

May 30, 2012

Taco Bell is now featuring a new Mountain Dew-based breakfast drink for its FirstMeal menu. The MTN Dew A.M. is a mix of Mountain Dew and orange juice and is available at restaurants until 11 a.m.

News about the new drink made its way across Reddit over Memorial Day weekend with plenty of commenters suggesting nicknames such as Dew Drivers and Morning Dew.

This beverage is the latest combo innovation launched at Taco Bell recently, joining the Doritos Locos Tacos and, more recently, the Beefy Nacho Burrito with new Queso-seasoned strips.

Taco Bell first jumped into the breakfast daypart in January after testing morning items for about five years. In addition to the MTN Dew A.M., the chain also sells Seattle's Best coffee as part of its morning beverage lineup.

Read more about food and beverage innovations

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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