- WHITE PAPERS
The Taco Bell Foundation for Teens will award $60,000 in educational scholarships to four teens who were selected to participate in the 12th Annual Taco Bell Skills Challenge during the State Farm All-Star Saturday Night on Feb. 15.
The teens, who have chosen to stay in school despite personal obstacles, will receive a behind-the-scenes career tour of NBA All-Star and exclusive opportunity to meet and take a photo with NBA players. They will be awarded scholarships ranging from $10,000 to $30,000, according to a news release.
"Throughout our 22-year history, the Taco Bell Foundation for Teens has provided opportunities like theTaco Bell Skills Challenge to give teens the resources they need to reach their full potential," said Brian Niccol, Taco Bell's president and chairman of the Taco Bell Foundation for Teens. "The remarkable teens chosen to participate in this year's Challenge have powered through obstacles, and we know that, if we just give them the opportunity to be successful through this scholarship, they will go on to do great things."
The teens include Raeshawn Henderson, whose single mom is raising five children; Deja Smith, whose family has struggled with healthcare bills and whose mom works two jobs; and Devin Starks and Anna-Maria Spears, who are also products of single mother homes.
Additionally, the Taco Bell Foundation for Teens will donate a total of $60,000 to Boys & Girls Clubs of America locations nationwide, presented in the names of the NBA players who compete in the Taco Bell Skills Challenge.
Read more about cause marketing.