- WHITE PAPERS
Taco Bell has launched a promotion allowing consumers to pick up a specially marked $5 Buck Box with a code that can be entered online for a chance to win a PlayStation Vita prize pack.
The promotion is a partnership between Taco Bell and Sony Computer Entertainment America. The Vita will not be available for sale in the U.S. until Feb. 22.
The "Unlock the Box" is one of three ways Taco Bell and PlayStation are giving away thousands of PS Vita systems – with one handheld being given away every 15 minutes for 45 days.
Three ways to enter
"Taco Bell has always been a brand of firsts and we wanted to kick off the year with an innovative combination – our great food, PlayStation's cool new technology and multiple ways to play and win," said Brian Niccol, chief marketing and innovation officer at Taco Bell Corp. "We have an incredibly engaged customer fan base and we are excited to leverage this partnership and help them become early adopters."
The specially marked Taco Bell $5 Buck Box is available nationally at all participating locations through March 11.
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