Taco Bell franchisee standardizes Panasonic drive-thru communication system

Feb. 8, 2013

Desert de Oro Foods, a Taco Bell franchisee, has experienced improved drive-thru communications and efficiencies after installing Panasonic Attune systems at 10 units, and has decided to standardize the systems for all refreshes and new builds.

Panasonic Attune includes four all-in-one (AIO) headsets per restaurant.

Established in 1982, Desert de Oro Foods is Arizona's largest Taco Bell franchisee with a total of 140 locations in Arizona, California and Utah. Its locations had a range of drive-thru communications systems that were deployed throughout the last five years.

The company kept extra headsets on site to prevent a reduction in drive-thru staff if a failure occurred and was also experiencing increased wait times from poor sound quality. The cost of repairing, retrofitting and downtime caused Parrish Jackson, director of IT for Desert de Oro Foods, to search for a new solution.

R.F. Technologies Inc., a drive-thru reseller, introduced Jackson to Panasonic's Attune drive-thru communications system, and the team began an extensive in-store pilot program with multiple vendors.

Jackson said he selected Attune because of its exceptional sound clarity, user-friendly base station, universal speakers, microphones and durable headset design. During the second quarter of 2013, Desert de Oro Foods will replace all analog drive-thru systems with Attune.

"We are very pleased with our decision to standardize on Panasonic's Attune in order to serve our drive-thru guests in a timely and smooth manner," Jackson said. "With the reliability and durability of Attune, Desert de Oro Foods has been able to save time and money, while providing an exceptional customer experience."

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Topics: Drive-thru , Drive-thru Audio / Timers , Systems / Technology

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