Taco Bell introduces new Mtn Dew-based beverage

March 3, 2014

Taco Bell has introduced Mtn Dew Kickstart Black Cherry Freeze, a mixture of Mtn Dew, juice, electrolytes and sweet cherry flavors all blended with ice.

According to a news release, more than 200 guests at the Kickstart Summer event in Chicago were provided a sneak peak of the new beverage. Taco Bell partnered with PacSun to provide SoCal apparel for guests.

The new Mtn Dew Kickstart Black Cherry Freeze is the latest addition to the brand's expanding beverage lineup and is available in-stores now.

Topics: Food & Beverage , Marketing / Branding / Promotion

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