- PROJECT HELP
- WHITE PAPERS
Taco Bell and its Feed the Beat program, which has supported more than 600 up-and-coming artists on tour since 2006, has introduced a documentary film called "Hello Everywhere."
The film "explores a new era of music discovery as revealed by two bands from the program and uncovered by acclaimed director Sam Jones (@RSAFilms)," according to a news release. The documentary includes an exclusive, behind-the-scenes look at indie band Passion Pit and emerging indie artist Wildcat! Wildcat!
The Feed the Beat "rockumentary" project was filmed at South by Southwest (SXSW) 2013. The 50-minute film, also featuring performances from the bands during SXSW, will be released on Aug. 25 free to fans on VEVO. The trailer is available on FeedtheBeat.com.
"We saw an incredible opportunity to bring together two Feed the Beat artists — both who embody the definition of Live Más everyday – with Sam Jones for an event in front of thousands of fans online and at SXSW 2013 to create 'Hello Everywhere,'" said Brian Niccol, president of Taco Bell Corp. "Feed The Beat evolved from our friends and fans' love of music, and Jones has done a tremendous job capturing behind-the-scenes footage and fan-made content to create an intriguing experience that tells the stories and passion it takes to reach your dreams."
Read more about marketing and promotions.
© 2014 Networld Media Group All rights reserved.