Taco Bell taps celebrities to present brand facts via YouTube

 
Jan. 16, 2014

Taco Bell published its version of "25 Facts About Me" on YouTube Wednesday, featuring the song "Without You" by Dillon Francis featuring Totally Enormous, and a barrage of celebrities reciting various tidbits about the brand.

Andrew W.K. opens up the video educating viewers about the largest Taco Bell order known to date — 349 beef Burrito Supremes, 201 Chicken Burrito Supreme, 101 Steak Burrito Supreme and one Crunchy Beef Taco.

Other participants include model Chrissy Teigen, entertainer Steve Zaragoza, musician Dillon Francis, self-proclaimed Selfie Olympic Gold Medalist Alexa Losey and actor/writer Elijah Daniel. They were gathered during Taco Bell's annual "Friendsgiving" event at the end of 2013 to make the video.

They share facts such as: the largest Taco Bell is 6,415 square feet and is located in Guatemala; the company sold so many Doritos Locos Tacos, it had to hire 30,000 more people; Taco Bell is the only seller of Mountain Dew Baja Blast; and the brand only follows 10 humans on Twitter (including Teigen).

Check out the video:

Read more about social media marketing.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social


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