Taco Bell's Mtn Dew Baja Blast now available in retail channels

 
April 24, 2014

Mountain Dew is now offering its Mtn Dew Baja Blast in bottles and cans for a limited time. The beverage was first introduced 10 years ago as a "Taco Bell Original."

The tropical lime-flavored drink will hit retail shelves beginning May 5 and bottles and cans will include the Taco Bell logo. It will also continue to be available at Taco Bell restaurants.

According to a news release, Mtn Dew Baja Blast is the second largest and fastest growing fountain beverage sold at Taco Bell. It is the most requested flavor among Mtn Dew fans, and has generated more than 30,000 mentions on Twitter in the past three years.

"Every week, 36 million people come to Taco Bell and see – or buy – Mtn Dew Baja Blast, and now we're able to expand our reach of this fan-favorite to millions more," said Chris Brandt, CMO, Taco Bell. "We are all about putting a twist on the traditional, from innovative menu items to exclusive Taco Bell beverages, which is why we'll continue to work with our partners at PepsiCo to find and create the best experiences for our customers."

Mtn Dew Baja Blast will be available in single serve 20 oz. bottles and 24 oz. cans, as well as 12-packs of 12 oz. cans.

On May 5, fans will also be able to download and play the "Baja or Bust" mobile gaming app. Based upon the Motocross Elite app, "Baja or Bust" will be available for iOS and Android platforms and will enable players to enter for a chance to win prizes, including vacations. Players will also be able to enter codes, available under every cap of Mtn Dew Baja Blast, to unlock in-game upgrades and advantages.


Topics: Food & Beverage , Marketing / Branding / Promotion


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