Taco Bueno adds sports arena location to portfolio

 
Feb. 21, 2013

Two Taco Bueno concession stands opened for business this week inside the American Airlines Center in Dallas, just in time for an NBA game between the Dallas Mavericks and Orlando Magic.

The two concession stands are the first sites in the company's 46-year history to open inside a sporting and entertainment arena. They also mark the first new store openings of 2013, and bring to 176 the total number of sites for the Dallas-based Mexican quick-service restaurant.

"Not only will Buenoheads be able to enjoy their favorite Mexican food while watching their favorite teams, but we'll be sharing our 'It's More Bueno' experience with fans from across the nation," said Ramon Torres, senior vice president of Operations at Taco Bueno. "We're very proud to have a presence in a nationally prestigious arena in our headquarters city."

The new locations are located near the East and West entrances on the AAC's Plaza Level.

"The menu items will be many of the same items we serve in our standalone restaurants including our made-on-site salsa, pico de gallo, guacamole, refried beans and chips," said Kim Hennig, chief marketing officer for Taco Bueno.

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Topics: Franchising & Growth , Operations Management , Restaurant Design / Layout


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