- WHITE PAPERS
San Antonio, Texas-based Taco Cabana will celebrate the opening of a new restaurant location in its hometown. The location continues the brand's year-long initiative to remodel all San Antonio restaurants and is the first to open in the market since 2008.
The new unit features a cleaner design with splashes of bold color, decorative estrella lights, 'papel picado' (iconic flags symbolizing a Mexican celebration) and photography to reflect a contemporary, authentic Mexican culture.
The Ralph Fair Road location marks the chain's 42nd in San Antonio.
"This is our hometown and we want to continue to grow with the city," said Todd Coerver, chief marketing officer at Taco Cabana. "Our roots began here and we'll continue to look at ways to reinvest in and reinforce our commitment to the community that has been so supportive of us over the years. This new restaurant is an example of the changes guests will see across San Antonio as we remodel and elevate our service offering."
Additionally, Taco Cabana has announced plans to begin remodeling all of its San Antonio and Houston locations with completion slated for this time next year. The changes will be reflected in unit design as well as elevated service.
Restaurant interiors are being updated with bold colors, fresh new salsa bars, contemporary wood furniture, flat screen televisions and free Wi-Fi. The TC patio also is getting a makeover with new seating, updated patio covers and new sun screens featuring 'papel picado' flags fashioned from laser-cut metal.
The guest experience enhancements include:
"The changes we are making to our restaurants are designed to contemporize and enhance the guest experience while continuing to provide great handmade Mexican food at an affordable price," Coerver said. "Every strong heritage brand must be willing to periodically reinvigorate itself to continue to meet the evolving needs of today's consumer. With these efforts and the response we've been getting, we are certainly excited about the future at Taco Cabana."
Read more about restaurant layout and design.