Taco Cabana marks 35th anniversary with throwback prices

Sept. 19, 2013

Thirty-five years ago, Taco Cabana opened its first restaurant in Midtown San Antonio. The brand will mark the occasion Sept. 21 and 22 with a grand re-opening of its newly remodeled first location. It will also offer its signature bean and cheese taco for 35 cents.

Throughout the weekend, the 35-cent tacos will be available at all Taco Cabana restaurants, with a limit of six per transaction per visit.

"Taco Cabana's founder hit on the idea of selling simple Mexican fare with everything made fresh, including pots of rice and beans simmering on the stove in the TC kitchen, freshly made flour tortillas, and salsa prepared daily," said Todd Coerver, chief operating officer at Taco Cabana. "We know how popular our classic bean and cheese tacos have become over 35 years, so we wanted to offer our guests the menu favorite at a throwback price."

Taco Cabana recently began restoring its very first restaurant, located in the Monte Vista neighborhood in San Antonio. On Sept. 21, the restoration culminates with a special grand re-opening event where the family of Taco Cabana's founder, Felix Stehling, will be in attendance.

The restaurant features an updated building exterior and property, and includes retro signage and awnings to reflect the exterior as it appeared in 1978. The interior is also redecorated and features an exhibit wall celebrating the origin of Taco Cabana and its first restaurant.

"Our inspiration for the restoration comes from accurately reflecting the restaurant as it looked and felt in 1978 — from the restaurant décor inside and out, to the retro awnings and signage," Coerver added. "We want our guests to be able to enjoy our authentic and affordable food in a fresh environment that blends 1978 and today for a unique dining experience."

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Topics: Marketing / Branding / Promotion , Restaurant Design / Layout

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