- WHITE PAPERS
While the San Antonio Spurs and Miami Heat battle it out on the court, Fiesta Restaurant Group's concepts are having a showdown of their own.
Sister concepts, San Antonio-based Taco Cabana and Miami-based Pollo Tropical have entered into a wager in the hopes that their respective hometown teams take the NBA Finals title. If the San Antonio Spurs win The Finals, the executive team of Pollo Tropical will go to San Antonio and bus tables for a day at a Taco Cabana restaurant while wearing Spurs jerseys. On the flip side, if the Miami Heat win The Finals, the executive team of Taco Cabana will go to Miami and bus tables for a day at a Pollo Tropical restaurant while wearing Heat jerseys.
"At both Taco Cabana and Pollo Tropical we have some of the biggest NBA fans out there. The executive teams at both concepts wanted to show some support for their hometown teams while having a little fun," said Tim Taft, Fiesta Restaurant Group, Inc. chief executive officer. "The real fun at Fiesta is knowing our labor expense will be assisted in either of the two companies."
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Topics: Marketing / Branding / Promotion