- WHITE PAPERS
Fiesta Restaurant Group Inc., parent company of Pollo Tropical and Taco Cabana, has announced a multi-year product and marketing agreement with The Coca-Cola Company.
According to a news release, under the agreement, all 105 U.S. Pollo Tropical locations will now serve Coca-Cola products. The agreement also extends to Fiesta's 165 Taco Cabana locations, which have served Coca-Cola products for 35 years. The agreement includes the development of various marketing and promotional programs each year between the brands.
"Since the formation of Fiesta Restaurant Group, our singular focus has been on delivering the best products in the industry with an unparalleled price/value proposition," said Tim Taft, Fiesta president and CEO. "Combining the system soft drink gallonage for both of our brands, and at the same time being able to select the industry leader as our soft drink supplier, is a win for our customers, our team members and our shareholders."
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