Taco John's brings back fish tacos

April 10, 2014

Taco John's has brought back fish tacos for a limited time. The seasonal offering is also available with new options this time around, including whitefish fillets served with Santa Fe Burritos and Bowls.

This is in addition to the soft shell tacos, according to a company news release.

"A lot of people told us how much they enjoyed the flavor of our whitefish fillets with zesty fajita sour cream and a fresh lime. So we're excited to let our guests customize how it's served," said Bob Karisny, vice president for menu strategy and innovation at Taco John's. "When they choose the Santa Fe option, they have a choice between burrito or a bowl, regular size or large, and one of three salsas."

The company said the return of Fish Tacos is providing a boost to sales as after winter weather suppressed restaurant traffic. The tacos account for nearly 9 percent of all sales at the Rio Rancho restaurant outside of Albuquerque, N.M.

"We're seeing several consecutive weeks of positive growth compared to the same time period last year," said Shawn Eby, vice president for operations at Taco John's. "When other restaurants are only serving fish sandwiches, we're unique in that we offer three ways to fish: in a taco, in a burrito or in a bowl. That competitive advantage is helping drive sales for Taco John's."

Topics: Food & Beverage , Marketing / Branding / Promotion

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