Customers can sign up for the TastiRewards loyalty program in-store or online. For each pre-tax dollar spent at participating Tasti centers, customers earn one loyalty point; 50 points earn members a free medium-sized Tasti treat.
Tweet for points
The promotion also features a social media component that encourages members to opt-in and enable their account to automatically send messages via Twitter and Foursquare when points are earned or redeemed. As messages are being "tweeted" or sent, a link to myTasti.com will also be included. An example of a message is: "I just scored 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC! http://myTasti.com."
Along with the message, Foursquare users will automatically be "checkedin" at the Tasti D-Lite location.
"We found many customers were already sharing their experiences at Tasti D-Lite locations with their friends on Twitter and Foursquare," said BJ Emerson, director of information and social technologies for Tasti D-Lite. "So that gave us the idea to build into our program the ability to reward them for doing just that."
TastiRewards will initially be rolled out in 10 Tasti D-Lite locations across the country in areas such as Scottsdale, Ariz., Nashville, Houston and Miami Beach, with a national rollout scheduled for the spring.
Since its inception in 1987, Tasti D-Lite's popularity has grown largely by word of mouth and has resulted in a large, loyal fan base. Tasti D-Lite features frozen desserts that are significantly lower in fat, calories and carbs than ice cream.