TCBY focused on Houston as priority market

Nov. 7, 2012

Having already exceeded 2012 franchise growth expectations behind its new self-serve operating model, TCBY is now focusing on key markets across the U.S. for continued franchise growth in 2013. Currently, the brand is looking to the Houston area as a priority market for its continued expansion.

"It's such a refreshing time to be part of TCBY," Tim Casey, CEO of TCBY, said in a news release. "We have been hard charging, but thoughtful in our growth, product development, marketing and franchise support in the last eighteen months and have garnered the type of momentum this brand deserves."

TCBY plans to add 15 to 20 stores in Houston in the next three to five years. TCBY has already opened eight traditional stores and one new self-serve store in the area and has an additional two self-serve stores set to open in the next 45 days.

Casey said metro Houston is an important market for TCBY due to its strong support of the brand, as well as its demographics, size and lack of competition.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management , Restaurant Design / Layout

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