TCBY Greek Fro-Yo breaks sales records

June 5, 2012

In April, TCBY introduced its Greek Frozen Yogurt line, which has since surpassed every previous flavor launch in the brand's history.

TCBY is adding to the successful line with two new flavors for summer: Blueberry and Pomegranate are now available at stores nationwide.

"Launching our Greek Fro-Yo in April was a milestone for our brand," said Tim Casey, CEO of TCBY. "We never dreamt that Greek-Fro would far surpass every single flavor launched in brand history, including Red Velvet. Since introducing our new Greek-style frozen yogurt, the response from customers has been tremendous. We've seen the enthusiasm nationwide and are excited to build on this momentum with our latest fruit flavors."

TCBY Honey Vanilla Greek Fro-Yo was the first flavor to be introduced, and just like it, Pomegranate and Blueberry both include twice the amount of protein found in the brand's Super Fro-Yo offerings. The trio of Greek Fro-Yo flavors boasts 110 calories, 0 grams of fat and 20 percent of daily requirements for both calcium and vitamin D.

Currently Greek Fro-Yo is a limited time offer through September. Due to high demand for the product, however, TCBY plans to make Greek Fro-Yo a core soft serve going forward.

Read more about food and beverage innovations

Topics: Business Strategy and Profitability , Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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