TCBY introducing Greek Fro-Yo

Jan. 9, 2012

TCBY has announced a new Greek Fro-Yo product, scheduled to appear in stores in April. The launch comes after the chain's successful roll out of Super Fro-Yo last year, and is in response to growing consumer demand.

A recent Mintel Report said, "The recent surge in fresh Greek yogurt represents a return to yogurt's healthy and natural roots, stripping away added ingredients and reinforcing that yogurt is both tasty and healthy."

TCBY claims it is the first frozen yogurt brand to bring Greek fro-yo to market.

"Like everything we do at TCBY, we identified an opportunity in front of the industry, analyzed it exhaustingly, and invested significant resources into perfecting the product experience," said Tim Casey, president and CEO, TCBY. "What you are left with is a richer texture and pleasingly tangier tasting frozen yogurt that is loaded with healthy attributes. For TCBY and the category, this product will be the healthiest on the market, bar none. We believe that's going to resonate with the consumer."

Mintel reported that Greek yogurt is popular because it offers a cremier texture, higher protein and fewer carbs than other frozen yogurt products. Seventy-six percent of consumers said they are more likely to choose Greek fro-yo as a meal replacement.

"Where both the fro-yo and grocery brands have failed to capitalize on the Greek yogurt phenomenon, we did our due diligence in developing and testing a Greek format that maintains the integrity of Greek yogurt, but with a soft serve consistency that parallels the nutritionals of our Super Fro-Yo," said Dr. Wayne Geilman, head of research and development at TCBY. "We believe the timing couldn't be better to introduce a product that serves an expanded marketplace with increased daypart opportunities."

Read more about food and beverage launches.

Topics: Food & Beverage , Health & Nutrition , Trends / Statistics

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