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Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, has announced it will waive the franchise fee for the first 50 qualifying military veterans who join the brand, starting this month.
According to a news release, the company is committed to giving away $1.75 million in free franchise fees through the program. The program waives the franchise fee of $35,000 per unit.
"Military veterans are reliable, tenacious and driven — all qualities that align perfectly with our company culture and result in long-term success," COO David Bloom said in the release. "We have seen great success with our current veteran franchise partners, so we are happy to waive 50 franchise fees so these recognized individuals receive an opportunity to own their own business."
TCBY and Mrs. Fields are both part of the International Franchise Association's VetFran program, which offers ongoing incentives, training and mentoring to military veterans interested in franchising.
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