- WHITE PAPERS
TCBY kicks off 2013 by offering three sweet, limited-time flavors, including the nonfat frosted sugar cookie, nonfat double fudge brownie and 97-percent fat-free wedding cake soft-serve frozen yogurt.
Frosted sugar cookie and double fudge brownie flavors feature prebiotics, vitamins, protein, calcium and live active probiotic cultures, qualifying them for the brand's Super Fro-Yo classification.
"We understand that our customers view the New Year as the perfect time to evaluate food choices and pledge to make healthier decisions in 2013," said Dr. Wayne Geilman, product development manager and food scientist at TCBY. "Our new flavors are not only decadent and delicious, but they also are filled with vitamins and nutrients, making them the perfect choice for those looking for healthier alternatives. By maintaining the flavor profiles, all while enhancing the nutritionals, we are able to provide our customers with more value and satisfaction when they choose to enjoy one of our new flavors."
Frosted sugar cookie is available throughout January, while double fudge brownie launches in February and wedding cake debuts in March. All flavors include protein and calcium and contain real California milk.
Read more about food and beverage launches.