- WHITE PAPERS
MustHaveMenus today announced that its "Kitchen Calls The Shots" menu management platform is catching on, surpassing the 15,000 restaurant mark. MustHaveMenus makes it easy for restaurateurs to create and update menus on and offline, which increases the accuracy of local search results, said Jim Williams, CEO of MustHaveMenus.
Before the launch of MustHaveMenus, restaurateurs needed a costly and time-consuming process to coordinate the different steps of designing, printing and publishing their updated menus, Williams said. In addition, restaurants have had to cope with technology companies surfing the Web, finding and often presenting wrong and outdated menu data.
"At MustHaveMenus, our customers send menus to the Internet straight from the kitchen, ensuring the most up-to-date menus and specials possible, while keeping the voice and brand that makes them unique," Williams said.
The value of tying the online menu to the tabletop menu has been striking for users of MustHaveMenus, Williams said. Its restaurant customers average more than 23 site visits per month, totaling almost 400,000 visits per month. This ensures that menus published to Facebook, restaurant websites and other online locations are up to date when they come from MustHaveMenus.
For $15 per month, MustHaveMenus' customers are able to reduce multiple costs and save time while creating beautiful menus that truly speak to the cuisine and experience they offer consumers, Williams said. They don't have to employ a graphic designer or pay for online marketing or a printer.
The system is simple, Williams said. It has one-click updates, an easy one-page dashboard and restaurant-friendly tools.
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