Tim Hortons Cafe & Bake Shop gives away $35K to shoppers

 
Nov. 26, 2012

Tim Hortons Cafe & Bake Shop employees surprised Black Friday shoppers again this year with $750 in Master Card gift cards, Tassimo gift packs and Tim Cards.

On Nov. 22, across most of the bakery cafe chain's U.S. markets, Tim Hortons Cafe & Bake Shop restaurant owners surprised the 23rd person waiting in line for Black Friday deals with $750 in Master Card gift cards.

According to an annual Gallup poll, the average American will spend approximately $725-$750 on holiday gifts this year, which is why Tim Hortons Cafe & Bake Shop chose the denomination.

The first and last person in line each received a Tim Hortons Cafe & Bake Shop Tassimo brewer and T DISC gift pack (valued at $145) and the 22nd and 24th person in line each received a $50 Tim Card. Everyone in line received a coupon for a free donut with beverage purchase redeemable at participating locations.

Tim Hortons Cafe & Bake Shop "Holiday Helpers" handed out approximately 31 Master Card gift cards, 52 Tim Cards and 52 Tassimo brewer and T DISC gift sets on Thanksgiving Day evening totaling more than $35,000.

"We try to surprise and delight our guests in our restaurants every day. This is just another way we hope to surprise them and add some magic to their holiday this year" said Mike Meilleur, executive vice president Tim Hortons, U.S.

This is the third year Tim Hortons Cafe & Bake Shop's Holiday Helpers program visited Black Friday shoppers. Last year, the Holiday Helpers handed out $25,000 in gift cards to unsuspecting shoppers.

Throughout the month of December, the brand's Holiday Helpers also will be surprising guests waiting in line at various Tim Hortons Cafe & Bake Shop restaurants by paying for their order.

Read more about marketing and promotions.


Topics: Coffee/Bakery/Donut , Customer Service / Experience , Marketing / Branding / Promotion , Operations Management


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