Tim Hortons' crowdsourced donut winner: Tortoise Torte

 
Aug. 20, 2013

From 63,000 fan submissions, the Tortoise Torte emerged as the winner of Tim Hortons' Duelling Donuts contest. The donut was created by Scarborough, Ontario's Andrew Shepherd, who will receive $10,000, and will be featured on the Tim Hortons menu in the near future.

"Congratulations to Andrew for making Tim Hortons donut history. The Tortoise Torte was nothing short of awesome, and, who knows, it may become a new favorite for Tims fans across Canada," said celebrity judge and campaign spokesperson, Jason Priestley. "I had a great time judging the first-ever Tim Hortons Duelling Donuts contest. It was a quintessential Canadian moment and I'll remember it — and all the donuts I ate — for years to come."

The Tortoise Torte was inspired by a mix of Shepherd's favorite flavors — chocolate, caramel and pecans — a combination he believed was missing from the Tim Hortons' menu. Made with a vanilla base donut, the Tortoise Torte is filled with caramel, covered in chocolate fondant, drizzled in caramel icing and topped with praline pecan pieces.

"We've been thrilled with the outpouring of support for the Tim Hortons Duelling Donuts contest since it launched this past June. It speaks to Canadians' love of donuts and the passion of our loyal guests," says Donna Finelli, vice president of Marketing, Food and Merchandise, Tim Hortons.

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Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social


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