Tim Hortons launches online group ordering app

April 17, 2012

Tim Hortons has launched a new web-based application called TimmyRun, allowing guests to order and customize from the brand's full beverage menu, as well as access order lists and opt into coffee runs on a mobile device.

Available in Canada and the United States, the website allows members to invite friends to join their group where they can create a profile and customize up to two of their favorite beverages. Once someone starts a Timmy Run, others in the group are notified with an email and have to opt-in within a specified time frame.

Once time runs out, the runner is notified of everyone's orders, which are then combined into a list, along with delivery instructions to make it easier to match up drinks upon return. The runner can choose to print the list or read the email list from their smartphone.

"Most of us have taken part in a Timmy Run before, either as a volunteer runner or a recipient," said Glenn Hollis, vice president of Brand Marketing and Advertising, Tim Hortons. "The new TimmyRun is just the thing to make coffee runs easier and more convenient. In fact, it may even encourage more people to step-up and volunteer for a run or surprise their friends or colleagues altogether and brighten their day."

TimmyRun offers two options: open group and private list. Through the open group, all members within a group can view, start and send TimmyRun email notifications, making this ideal for those taking turns going on Timmy Runs or for people who are not located close to each other. Members can alert their group via email about a Timmy Run taking place or surprise their friends with their favorite beverage order.

The private list option stores your friends' favorite beverage orders in one list, and since they won't receive email alerts about a Timmy Run taking place, it's the perfect option for surprising them with an unexpected Tim Hortons beverage anytime.

Read more about online and mobile applications.

Topics: Coffee/Bakery/Donut , Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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