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Tim Hortons and Cineplex Digital Networks have announced national launch plans for TimsTV, an in-restaurant TV channel showcasing Tim Hortons' content. According to a news release, the launch marks one of the largest digital programming networks in the Canadian restaurant and retail sectors.
TimsTV will be broadcast to 2,200 existing Tim Hortons restaurants in Canada and most new Tim Hortons restaurants currently in development. The program will begin rolling out across Canada in late February and expands on the pilot program originally launched in 50 London, Ontario, locations in June.
"We are thrilled to bring TimsTV to our guests as part of our in-restaurant experience. Our guests have expressed interest in seeing more news, more entertainment, more weather and more Tims," said Glenn Hollis, VP, Brand Strategy and Guest Experience, Tim Hortons. "They are also very open to advertising from a select group of national and local advertisers who fit with our brand. TimsTV programming will focus on Tim Hortons quality, freshness and brand values, while also providing entertainment-focused content and community information."
Cineplex Media will sell advertising for TimsTV, opening a new engagement opportunity for clients in one of Canada's largest retail destinations. Cineplex Digital Networks will equip each participating restaurant with necessary equipment, providing network management and maintenance and repair services throughout the duration of the partnership.
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