Tim Hortons' RRRoll up the Rim sweepstakes returns

Feb. 18, 2013

Tim Hortons' annual RRRoll up the Rim to Win sweepstakes is back at restaurants throught Canada and the U.S.

During RRRoll Up the Rim to Win, guests at Tim Hortons have the opportunity to instantly win prizes with the purchase of any hot beverage. Prizes for the 2013 contest include 40 grand prizes of the all-new 2013 Toyota RAV4, 100 $5,000 MasterCard prepaid cards, 1,000 Napoleon Gourmet Grills, 25,000 $100 Tim Cards and millions of coffee and food prizes.

"It's a tradition to treat friends to Tim Hortons coffee and with millions of prizes available, there is a chance that coffee rolls up to something more," said Dana Brochu, category brand director, coffee and tea, Tim Hortons Canada. "Roll Up the Rim to Win is our way of thanking our loyal guests each year for making us Canada's favorite coffee. Nearly eight of every 10 cups of brewed coffee poured in Canada are purchased at Tim Hortons, and that's something worth celebrating with our guests."

For more chances to win, fans can visit rolluptherimtowin.com to play "Rockin' RRRoll Up Roulette" online. Visitors can spin the virtual wheel for a chance to win more than 10,000 prizes this year, including a Phillip Phillips VIP Experience for two, weekly prizes of "Free Coffee for a Year" and daily prizes of Universal Music three-song downloads and $25 Tim Cards. Guests can enter every day to earn points and win prizes.

RRRoll Up the Rim to Win runs from today until cup supplies last. The Rockin' RRRoll Up Roulette online game runs from today until March 17. Prizes may be claimed until May 19.

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Packaging

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