Tim Hortons testing dark roast coffee in U.S. and Canada

Oct. 28, 2013

Tim Hortons is testing a new blend of dark roast coffee in two markets — London, Ontario, and Columbus, Ohio — for the first time in its 49-year history.

The dark roast is now available in Columbus, and will be offered in London beginning Nov. 4. During the pilot, guests will have the choice between Tim Hortons Original blend and the new Dark Roast blend.

"Coffee drinkers have told us they enjoy variety when it comes to their coffee and according to our research, many of them consumed dark roast coffee in the past month. As a coffee leader, our new Dark Roast is a natural addition to our coffee portfolio," said Dave McKay, vice president beverages, Tim Hortons. "We are piloting our new Dark Roast in markets in Canada and the U.S. to gauge our guests' reactions and gain operations learnings before deciding on next steps."

The Tim Hortons Dark Roast is made from 100-percent Arabica beans. It will be available throughout the day in the same sizes and price as the brand's Original blend.

Read more about food and beverage launches.

Topics: Coffee/Bakery/Donut , Food & Beverage , Research & Development / Innovation

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