Tim Hortons U.S. testing a variety of lunch sandwiches

April 14, 2014

Tim Hortons Cafe & Bake Shop has added a new, savory Italian-style sandwich to the lunch menu, featuring ham capicola, genoa salami and pepperoni.

According to a news release, the new Extreme Italian Sandwich is topped with mozzarella and a creamy sundried tomato sauce, and is served on a parmesan and herbed-topped bun.

"Our guests told us they were looking for variety at lunch and we think our Extreme Italian Sandwich will deliver on that demand with its big, bold, zesty taste," EVP Mike Meilleur said in the release.

The new Extreme Italian Sandwich is made fresh to order for each guest and is available at participating Tim Hortons Cafe & Bake Shop restaurants for $4.69.

Tim Hortons Cafe & Bake Shop is also testing lunch products in other markets, including a chorizo Handheld Pie in Columbus, Ohio, a Crispy Chicken Sandwich in Buffalo and a Meatball Panini in Detroit.

Topics: Food & Beverage , Research & Development / Innovation

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