Traffic, ticket growth reported by Burger King franchisee

 
Nov. 7, 2012

New York-based Carrols Restaurant Group Inc. announced its Q3 results ended Sept. 30, which included an 87.1 percent jump in restaurant sales, lifted by its acquisition of 278 Burger King restaurants in May.

This marked the fifth quarter of positive sales trends for the company and is consistent with Burger King Worldwide's recent results.

Daniel T. Accordino, CEO, attributed the results to Burger King's menu innovation and targeted promotions to attract new customers and increase traffic and checks.

Comparable restaurant sales at legacy restaurants increased 6.2 percent, including customer traffic growth of 3.6 percent and average check growth of 2.6 percent.

Additionally, Carrols continued to remodel its restaurants to the 20/20 design. Accordino said this effort is beginning to provide additional positive momentum.

Through the third quarter, approximately 30 upgrades have been made, with plans to complete more than 80 remodels in total for the year.

"Our legacy business remains strong and we continue to experience positive traction from the Burger King brand initiatives. Although our overall results were distorted from the integration of the acquired restaurants, we believe that the performance at our legacy restaurants demonstrates the success that we are experiencing from the transformation of the Burger King brand," Accordino said.

As of Sept. 30, Carrols owned and operated 572 Burger King restaurants.

Read more about operations management.


Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout


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