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Chicago-based Gluten & Allergen Free Expos, a privately held consumer trade show company, has acquired the Find Me Gluten Free website and smartphone apps. The company will now do business as The Gluten Free Marketing Group, led by CEO Jen Cafferty, reaching 2 million gluten and allergen-free consumers annually, according to a press release.
The Gluten Free Marketing Group closes the consumer marketing loop via gluten-free trade shows and online/mobile searches to meet the diverse needs of manufacturers. By combining resources, the Gluten Free Marketing Group is able to provide a full line of best in class services to clients, according to the company.
Find Me Gluten Free, a free website and iPhone/Android app for those who follow a gluten-free lifestyle, joins the Gluten Free Marketing Group and positions the company as the premier destination to find gluten-free products/businesses, locally and nationally.
"We are thrilled to be working with the Gluten Free Marketing Group," said Darin Alpert, COO of Find Me Gluten Free. "Jen's solid reputation and knowledge of the industry pairs beautifully with our ability to reach over two million gluten-free consumers."
Billionaire entrepreneur Mark Cuban was one of the original investors of Find Me Gluten that helps the gluten-free population find local businesses, news, recipes, products and reviews.
For 2014, The Gluten Free Marketing Group will offer seven Gluten & Allergen Free Expos throughout the United States. Expos will be held in Atlanta, Boston, Chicago, Dallas, NY/NJ, Phoenix, and San Francisco. More than 30,000 consumers will be able to sample and purchase products at the events as well as attend presentations.
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