Wendy's integrates site selection solution into IT system

Jan. 23, 2013

Wendy's is integrating Esri Business Analyst with the restaurant's corporate IT systems. The web-based business GIS solution will be part of the company's reporting system for new locations, assisting in site selection and market analysis.

"Demographic data and location analytics are critical components when making investment decisions to build new restaurants," said Dennis Hill, vice president, real estate. "With Business Analyst, everything we need — including mapping, analytics and modeling — can be done on one platform that is scalable across our organization."

Business Analyst replaces a current system in use at Wendy's. Implementation was completed by Esri business partner GIS Inc. located in Birmingham, Ala. The new solution includes server GIS applications, Esri demographics data and proprietary customized analytics to streamline and enhance Wendy's site screening and market assessment process.

Staff can easily view sales records, customized demographics and other business reports on existing restaurants through a mapping interface. The system also enables Wendy's to perform predictive modeling and assess potential restaurant cannibalization for new and existing sites by clicking on the map.

The Wendy's chain includes more than 6,500 franchise and company-operated restaurants.

Read more about systems and technology.

Topics: Franchising & Growth , Operations Management , Systems / Technology

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