Wendy's recruits Molly Sims to promote new salads

March 20, 2014

Earlier this week, actress and model Molly Sims hosted a fashion event at a Wendy's restaurant in New York City, to kick off a new campaign that celebrates the launch of Wendy's new premium Asian Cashew Chicken and BBQ Ranch Chicken salads.

According to a news release, the "New Salad Collection from Wendy's" campaign features a partnership with fashion site Polyvore and allows fans to create online style boards inspired by the brand's new salads for the chance to win prizes.

Sims will choose her "favorite style expressions that embody the colors and personalities of Wendy's new salads," the release said.

Fans can visit Polyvore.com/Wendys to check out Sims' collections and create their own style boards, using Wendy's salad images and fashions inspired by them. Consumers then tag their board with #NewSaladCollection for a chance to win $1,000. There will be four opportunities to participate between now and July. Contest open and close dates are as follows:

  • Now – March 24
  • April 14 – April 20
  • June 16 – June 22
  • Early July

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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