Wendy's spices up value menu with two new offerings

 
Dec. 23, 2013

Wendy's is responding to consumer demand for more spice by adding two new spicy items to its Right Price Right Size value menu. The Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger are available for 99 cents for a limited time.

Both offerings include melted Pepper Jack cheese, jalapeños and a signature spicy sauce on top of beef or a crispy chicken fillet.

"We know consumers will love these new choices because they don't have to sacrifice – they can get premium ingredients and great taste, all for 99 cents," Liz Geraghty, Wendy's VP of brand marketing, said in a news release. "These new Right Price Right Size Menu items deliver a bold spice flavor at an irresistible price."

Read more about food and beverage launches.


Topics: Food & Beverage , Marketing / Branding / Promotion


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