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The Wendy's Company today announced a long-term agreement with The Eljuri Group to develop 20 Wendy's restaurants in Ecuador.
Eljuri expects to open its first two Wendy's locations in 2013 in Guayaquil, a coastal city with a population of 2.3 million people.
"With proven success across a wide range of businesses, The Eljuri Group has a strong quality orientation and considerable resources to successfully launch and build Wendy's brand presence in Ecuador," said Darrell van Ligten, president, International, The Wendy's Company.
Ecuador, he added, continues the brand's momentum in the Latin America and Caribbean and region, where Wendy's has franchise restaurants in 17 countries and U.S. territories.
Comprised of more than 160 companies in varied industries, Eljuri has extensive real estate, hotel and foodservice experience. The agreement with Wendy's marks Eljuri's first entry into the quick-service restaurant industry.
"We are passionate about the Wendy's business, values and prospects for success in Ecuador," said Juan Doumet, chairman of the board of directors, for Wendy's Ecuador and a member of The Eljuri Group. "As a Wendy's franchisee, we look forward to making Wendy's a leading option for consumers based on excellent quality, service, value and location."
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